"Meredith represents everything you could want in a colleague - incredibly smart and insightful, incredible attention to detail when building propositions through to activation and really strong commercialization skills. A rare combination. Most of all Meredith is simply a pleasure to work with. I would strongly recommend that if you get a chance to benefit from her insight, intelligence and general positive impact grasp it with both hands and never look back. It was a real privilege to work with her."
Ruairi Twomey
Former CMO, New Belgium Brewing Co.
"Back in 2004 we were testing reactions to New Belgium’s first TV spots. The moderator pulled up sick, Meredith said, “I can do this,” and New Belgium never hired an outside researcher again. She was a natural; People feel “old friend” comfortable with her within moments. These days, the rare gems of real consumer insights, quant and qual, that she is able to unearth are the secret sauce of my brand strategy work.”
Greg Owsley
President, The Storied Brand &
Former CMO, New Belgium Brewing Co.
"Meredith partnered with Tröegs on a qualitative/quantitative market research study. She brought a wealth of craft beer industry knowledge and market research expertise to the project. More importantly, her ability to construct surveys and nimbly host customer interviews with a natural cadence that truly goes beneath the surface are what set her apart. She is adept at the tedious aspects of execution/data compilation while also able to provide “real talk” insights that are truly actionable.
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Meredith is the voice you want to hear on the other end of the line and I would welcome the opportunity to work with her again!"
Jen Adams
VP Marketing, Tröegs Independent Brewing
"Meredith Giske is the person I call on to help me uncover powerful consumer insights and craft compelling brand strategies. Her easy-going style and her sense of humor make her easy to be around. Her intellectual integrity and grit enable her to pass on the easy answers and get to the real heart of the matter. All-in-all, a pretty sweet combination."
Al Perkinson
EVP Global Brand Marketing, Huk