In a marketplace where consumers expect tailored communications from brands, why would your approach to understanding them be any less bespoke? Hot House Insights is founded on the premise that your brand has a unique community that is both consumer and co-creator of your unique story. Traditional, large agency consumer segmentation may be great for understanding the competitive marketplace (and are likely the same consumer personas that your competitors are looking at), but they won't tell you much about your own unique crew. Let's talk to them and get to know what unites and motivates them. Then, let's find exactly the right approach to get down to the particulars of your brand that inspire and delight as only you can.